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Selling Point

What Does "Selling Point" Mean?

homeidiomsSelling Point
"Selling point" is an English idiom. It means "a specific feature, characteristic, or benefit of a product or service that is highlighted or emphasized in marketing to attract customers."

Examples in Sentences

Here are three examples of the idiom "selling point" used in a sentence:
  • The durability of the product was a key selling point that appealed to consumers.
  • One of the selling points of the smartphone was its high-quality camera.
  • The company's unique selling point was its commitment to eco-friendly manufacturing.
meaning for selling point

What Is an Idiom?

An idiom is a commonly used expression whose meaning does not relate to the literal meaning of its words. In other words, if you were to translate "Selling Point" word for word, there is no guarantee the translation would help you to understand the meaning.

An idiom often includes a cultural or historical context that makes it difficult for non-native English speakers to understand. A phrase is classified as an idiom when a direct translation of the words does not reveal the meaning. Most idioms rely on shared knowledge or experiences known only to a specific community.

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